Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Many Web sites include a blog as part of the site. (Incorrect), John enjoys boating, swimming, and fishing. Holding the session indoors, if possible. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. FEMA does not endorse any non-government Web sites, companies or applications. Managing public information is another fundamental element of emergency management. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. The widespread use of social media means you and your organization need to include social media in your communication strategy. You can find the complete list of courses in the Spanish language course list. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. If you use an acronym, make sure your audience understands it. As a PIO, your target audiences include . B. is not bound by public record laws. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? The word zombie comes from Haitian and New Orleans voodoo origins. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. This fundamental principle is the basis for public information in emergency management in this country. Establish contact with other agency PIOs. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) For more information on AP style, go tohttp://www.apstylebook.com. Better yet is the number of people who call and request preparedness kits! In other words, express parallel ideas in parallel grammatical forms. Identify the purpose of what you are writing and start with the main message. Media pools are used to restrict access to an area due to space limitations or safety issues. They can be timelesslike encouraging children to be active. To read this blog, go to:http://emergency.cdc.gov/. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Students also learn message development and . Describe the role of the PIO in an emergency. The ability for readers to leave comments in an interactive format is an important part of many blogs. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Having such knowledge enables them to make informed choices that affect their health and well-being. . Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. . It will keep you focused and is the foundation for evaluating your campaigns success. The most popular social networking sites have groups, which offer chat boards for members. They have access to the officials. D. Identify opportunities for public awareness campaigns. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . A PIOs proactive approach to public information enhances credibility in messaging. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Construct and deliver an appropriate crisis and emergency risk message. Identify how messages should be conveyed. 19. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. * The social media links provided are for reference only. Video sharing sites to expand or market a story, and. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. People have a right and a need to know about the risks they face. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Who is likely to be affected by the hazard or threat? Describe how to have a successful relationship with the news media. Determine who your audience is, what they need to know, and what they already know. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. More than 70% of the illnesses, hospitalizations and deaths are guys. Identify contacts and sources that are relevant to your organization. Resident/Non-Resident, Trainer Program, etc. What is happening in other areas? Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. 'Ss S>*2MbX^f wA{)K+Xk80538L``V[mvWS|?9U7 Providing information and access to newsmakers. What is the community sentiment toward your organization or the issue? for the incident. Social networking sites are online communities that connect people. Proactivity occurs during A. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Create clear and easily understood messages. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Blogs are a good tool to use to communicate with your audience. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. 16825 S. Seton Ave., Emmitsburg, MD 21727 Speak to several members of the media at one time, especially during an incident. 18. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Coordinate information being distributed to ensure consistency with other agencies messages. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. *F ;/7Bw1p i~$^y' _r] Keep the subject and verb close together. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). The message should be: How will you get the message to your audience? Blogs to cover events as they are happening. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. 1928 0 obj <> endobj A micro-blog is a type of blog where the message is shorter. Traditional media (print, radio, television). This course should take approximately 7 hours and 25 minutes to complete. Are there warnings or other critical messages to be communicated to the public? Its community preparedness. Describe how to develop and execute a public awareness campaign. This training focuses on both parts of the equation. This awareness-level training is suitable for new PIOs. This course can provide a basic understanding of the PIO function for those new to the position. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. endstream endobj 1929 0 obj <. Treat all media fairlydo not play favorites with reporters. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? The best approach is to meet with school officials early to determine when your program best fits their schedule. They can be used for personal networking, professional networking, and sharing public information. (Correct), The report was written by the officer. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. 20. A. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. That you will get them information and be back to brief themand then do so. Recognize various legal aspects associated with emergencies and public information. Campaign topics can range from recruiting volunteers to fire safety. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. The Governor is continuing to monitor the situation. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. 17. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. NIMS Description of the PIOs Responsibilities. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Describe the role and function of the Public Information Officer (PIO). hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! (Unit 4), Apply public information techniques to a 5% scenario. You should set a realistic deadline and interim benchmarks, as needed. Successful blogs are compelling and current, and encourage interaction with readers. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Your organization may have other format preferences, such as single-spaced and one-page only. 0 D. The ninety-five (95%) segment of the 95/5 concept, 5. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. The 8-Step Communication Model includes:A. Assess the current situation B. For different audiences, you may need to write different products. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Resident/Non-Resident, Trainer Program, etc. Emergency Manager jobs 33,535 open jobs Prepare a Go Kit filled with your tools, contact information, and other vital documents. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Using acronyms in news releases may:A. List the skills needed to be an effective PIO. Once you have identified your goal, write it down! Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Take a zombie apocalypse for example. Communicates with internal and external stakeholders. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Increased information needs can be handled. Include email addresses and Internet sites for the media contact. Another way to express your key message B. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO).
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